Google Analytics + Tag Manager Setup & GA4 Migration

What We Offer

We help brands implement, upgrade, and scale their data tracking using Google Analytics 4 (GA4) and Google Tag Manager — with smooth migration from Universal Analytics (UA).

Google Analytics 4 (GA4) Services

• End-to-end GA4 setup for websites & apps

• Custom event & conversion tracking (scroll, clicks, video views, etc.)

• Ecommerce tracking (product views, add-to-cart, purchases)

• User cohort, funnel, and retention reports

• GA4-Looker Studio dashboard creation for visual insights

Google Tag Manager (GTM) Integration

• GTM setup for website and mobile apps

• Custom tags, triggers, and variables to track user behavior

• Easy implementation of 3rd-party pixels (Meta, Google Ads, LinkedIn, etc.)

• Debugging and validation for all events before publishing

• GTM container version control & documentation

GA4 Migration Services (from Universal Analytics)

• Audit of existing UA setup

• Mapping current events, goals, filters, and audiences to GA4

• Dual tracking implementation (UA + GA4) for seamless transition

• Historical data export & retention strategy

• Stakeholder training for GA4 usage and dashboard interpretation

Future-Ready

Universal Analytics has sunset — GA4 is now the standard

Enhanced event-based tracking & predictive metrics

Improved cross-device and platform tracking

Deeper Insights

Smarter Attribution

Data Ownership

Send raw data to BigQuery for long-term use

Why It Matters

Optional Add-Ons

• Custom Data Layer Design

• Server-Side Tagging Setup

• GA4 + BigQuery Integration

• Weekly/Monthly Reporting & Alerts

Why Choose GA4 + GTM Setup with Advrtis?

Certified Experts

Custom Strategy

Full Transparency

Scalable Solutions

Analytics specialists with deep experience in complex setups and migrations

Tailored implementation aligned to your business KPIs

Detailed documentation, training, and ongoing support

Whether you're a startup or enterprise — we scale with you

Need Help Setting Up GA4 & GTM?

Let’s build your analytics foundation right. Talk to us for expert implementation and data strategy support.